Cookie Policy

Last Updated: January 1, 2025

What Are Cookies

Cookies are small text files that are stored on your computer, tablet, smartphone, or other device when you visit a website. Cookies are widely used by website owners to make their websites function properly, to improve the user experience, and to gather information about how visitors interact with the site. Each cookie typically contains the name of the domain that placed it, the lifespan of the cookie, and a unique identifier, which is usually a randomly generated number.

Cookies can be classified as either "first-party cookies" or "third-party cookies." First-party cookies are set by the website you are visiting directly, while third-party cookies are set by a domain other than the website you are visiting. For example, when our Website includes content or services provided by Google Analytics or Google AdSense, those services may set their own cookies on your device. These are considered third-party cookies because they are placed by Google's domain rather than by energyfuturearkansas.com.

Cookies can also be classified by their duration. "Session cookies" are temporary and are deleted from your device when you close your browser. "Persistent cookies" remain on your device for a predetermined period of time or until you manually delete them. Persistent cookies help websites remember your preferences and settings for future visits.

How We Use Cookies

Energy Future Arkansas uses cookies on our Website energyfuturearkansas.com for several important purposes. We use cookies to ensure the proper functioning of our Website, to remember your preferences and settings, to analyze how visitors use our Website so we can improve its content and performance, and to display relevant advertisements through third-party advertising services. Our use of cookies is designed to enhance your browsing experience while providing us with the data we need to continually improve our Website and services.

When you first visit our Website, you will see a cookie consent banner that gives you the option to accept or decline non-essential cookies. If you choose to accept cookies, all categories of cookies described below will be activated. If you decline, only strictly necessary cookies will be placed on your device. You can change your cookie preferences at any time by clearing your browser cookies and revisiting our Website, at which point the consent banner will appear again.

Types of Cookies We Use

Strictly Necessary Cookies

Strictly necessary cookies are essential for the Website to function correctly. These cookies enable core functionality such as page navigation, security features, and the ability to remember your cookie consent preferences. Without these cookies, the Website cannot operate properly, and they cannot be disabled in our systems. These cookies do not store any personally identifiable information. They are set in response to actions you take on the Website, such as setting your privacy preferences, logging in, or filling out forms. You can configure your browser to block or alert you about these cookies, but some parts of the Website may not function as expected if you do so.

Performance and Analytics Cookies

Performance cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us understand which pages are the most and least popular and to see how visitors move around the site, which pages generate the most engagement, and where visitors tend to drop off. All information these cookies collect is aggregated and used to improve how our Website functions. We use Google Analytics as our primary analytics platform, which sets several cookies on your device to collect this performance data.

Google Analytics cookies help us understand visitor demographics, browsing patterns, and content preferences. The data collected includes pages visited, time spent on each page, the path you take through the Website, your approximate geographic location based on your IP address, the device and browser you use, and the website or search engine that referred you to our site. Google Analytics anonymizes your IP address before storing it and provides us with aggregated reports rather than individual user data. You can opt out of Google Analytics tracking entirely by installing the Google Analytics Opt-Out Browser Add-On.

Advertising Cookies

Our Website participates in the Google AdSense advertising program, which uses cookies to serve advertisements that are relevant to your interests based on your browsing activity across the internet. Google AdSense cookies track your visits to our Website and other websites to build a profile of your interests and to show you targeted advertisements. These cookies are set by Google and its advertising partners and are considered third-party cookies.

Google AdSense uses several specific cookies to manage and deliver advertisements. These cookies enable Google to determine which ads to display to you, to limit the number of times you see a particular ad, to measure the effectiveness of advertising campaigns, and to personalize the ads you see based on your browsing history. The information collected by these cookies may be shared with other advertisers within the Google advertising network. You can opt out of personalized advertising by visiting Google's Ads Settings or by visiting the Network Advertising Initiative's opt-out page.

Functionality Cookies

Functionality cookies allow the Website to remember choices you make and provide enhanced, more personalized features. These cookies may be set by us or by third-party providers whose services we have added to our pages. For example, functionality cookies may remember your preferred language, your region, your font size preferences, or other customizable elements of the Website. If you do not allow these cookies, some or all of these features may not function properly, and your experience on the Website may be less personalized.

Third-Party Cookies

Google Analytics

Google Analytics is a web analytics service provided by Google LLC. It uses cookies to help us analyze how visitors use our Website. The information generated by these cookies about your use of the Website, including your IP address, is transmitted to and stored by Google on servers in the United States. Google uses this information to evaluate your use of the Website, compile reports on website activity for us, and provide other services relating to website activity and internet usage. Google may also transfer this information to third parties where required by law or where such third parties process the information on Google's behalf. Google's use of this data is governed by the Google Privacy Policy.

Google AdSense

Google AdSense is an advertising service provided by Google LLC that allows us to display advertisements on our Website. Google AdSense uses cookies to serve ads based on your visits to our Website and other websites on the internet. Google uses the DoubleClick cookie and other advertising cookies to enable it and its partners to serve ads to you based on your browsing patterns. The data collected by Google AdSense cookies is used to personalize advertisements, measure the performance of ad campaigns, and prevent the same ad from being shown too many times. Google's advertising cookies are governed by the Google Advertising Privacy Policy.

Cookie List

The following table provides detailed information about the specific cookies used on our Website:

How to Manage Cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, to accept only certain cookies, or to notify you when a cookie is being set so you can decide whether to accept it. The methods for managing cookies vary by browser, and the following instructions provide guidance for the most commonly used browsers.

Google Chrome

In Google Chrome, click the three-dot menu icon in the upper right corner, select "Settings," then navigate to "Privacy and security" and click "Cookies and other site data." From there you can choose to block third-party cookies, block all cookies, or clear cookies when you close Chrome. You can also manage exceptions for specific websites. For more details, visit Google Chrome Cookie Help.

Mozilla Firefox

In Mozilla Firefox, click the three-line menu icon, select "Settings," then go to "Privacy & Security." Under the "Cookies and Site Data" section, you can choose your preferred cookie blocking level, including standard, strict, or custom settings. The custom option allows you to block third-party cookies, all cookies, or cookies from specific sites. For more details, visit Mozilla Firefox Cookie Help.

Apple Safari

In Safari on macOS, go to "Safari" in the menu bar and select "Settings" (or "Preferences" in older versions). Click the "Privacy" tab, where you can select "Prevent cross-site tracking" to block third-party cookies, or select "Block all cookies" to prevent all cookie storage. On iOS, go to "Settings," then "Safari," and scroll down to the "Privacy & Security" section where you can toggle cookie settings. For more details, visit Apple Safari Cookie Help.

Microsoft Edge

In Microsoft Edge, click the three-dot menu icon, select "Settings," then navigate to "Cookies and site permissions" and click "Manage and delete cookies and site data." From there you can choose to block third-party cookies, block all cookies, or set exceptions for specific websites. You can also clear cookies on a scheduled basis. For more details, visit Microsoft Edge Cookie Help.

Impact of Disabling Cookies

If you choose to disable or delete cookies, some features of our Website may not function as intended. Strictly necessary cookies are required for the Website to operate correctly, so blocking them may prevent you from using certain features such as contact forms or interactive tools. Disabling performance cookies means we will not be able to track your usage patterns, which limits our ability to identify and fix problems or improve the Website experience for you and other visitors.

If you disable advertising cookies, you will still see advertisements on our Website, but they will be generic rather than tailored to your interests and browsing history. Disabling functionality cookies means the Website may not remember your preferences or settings between visits, requiring you to reconfigure them each time you return. We recommend keeping at least strictly necessary and functionality cookies enabled for the best possible browsing experience on our Website.

Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites you visit indicating that you do not wish to be tracked. There is currently no universally accepted standard for how websites should respond to DNT signals, and our Website does not currently respond to DNT signals in a standardized way. However, we respect your privacy choices, and you can manage your tracking preferences through the cookie consent banner on our Website and through the browser-based cookie management options described above. We will continue to monitor the development of DNT standards and update our practices accordingly.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in technology, changes in applicable laws, or other operational, legal, or regulatory reasons. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. If we make material changes to this Cookie Policy, we may provide additional notice on our Website. Your continued use of our Website after any changes to this Cookie Policy constitutes your acceptance of the updated policy.

Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Energy Future Arkansas, LLC
1200 West Capitol Avenue, Suite 300
Little Rock, AR 72201
Phone: (501) 414-9378
Email: info@energyfuturearkansas.com
Website: energyfuturearkansas.com

We are happy to answer any questions you may have about our cookie practices and to help you manage your cookie preferences.